Marketing Strategies

Excellence in planning!

Complexity


Marketing Strategy is not only about planning advertising campaigns – it’s about consistency and reliability. If you are looking for a business partner who will prepare brand identity, communication, proper tools, and will give you a full management service for your marketing activities, you have just found a partner in Us.

Setting Goals


Setting goals is absolutely the essential ingredient to achieving success in business. We can help you to prepare proper set of goals, objectives, KPIs and metrics to give your better view on your business and to give you more confidence before you take every important decision in your organisation.

Planning


Strategy is always about analysis and planning. We will prepare detailed plan for your marketing team including timeline, forecast and list of activities which are necessary to achieve your business goals.

Execution


Complex online marketing services for start-ups and SME. International experience, comprehensive knowledge, and access to the latest technology are just a few advantages in cooperation with us

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Marketing Strategies


If you have your own Marketing Department and are simply looking for additional resources or support to implement and administer campaigns such as AdWords, Facebook, or RTB to achieve your strategy goals, please find our offer here:

Communication Plan


  • Who is your audience?
  • What do you want to communicate?
  • What communication channels would you like to you use and why?

We will help you with this by creating a Communication Plan document. You will find important information about tone, language, and overall shape of your brand’s communication process. The next steps are implementation, design messages, and constant improvement (communication is an ongoing activity for the company). We will assist you in every step of this process.

Marketing Strategy document contains:

  • Communication Plan
  • Communication Channels Recommendation
  • Budget Recommendation
  • Documentation

Communication Plan components:

  • Purpose of Communication
  • Audience of Communication
  • Message Ideas
  • Action Plan
  • Evaluation of Resources

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Communication Channels Recommendation


If you want to reach your target group, it is crucial to properly target your marketing communication with interesting and valuable content. Nowadays, we have a lot of different communication channels which could be used to achieve specific goals for your organisation.
To reference the most popular:

  • Google AdWords – One of the most effective online marketing tools on the market. It allows you to reach your audience exactly when they are looking for your product or service. This model is especially valued by marketers strongly focused on ROI and sales results.
  • Facebook – More than 400 million users around the world. By building a good strategy and providing the best content, you can grow a number of fans of your brand, and then convert them into your product users.
  • RTB – A great online advertising tool where you can display your ads directly to your target group on the internet. In essence, this powerful tool connects you at exactly the right moment to potential customers who match a particular customer profile related to your company’s services.
  • Marketing Automation – Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration, and campaign management. It makes processes that would have otherwise been performed manually much easier. This certainly helps you save a lot of time.

 

Budget Recommendation


We will create a plan of marketing activities for your company with accurate budgeting for 12 months. We will estimate a monthly and an annual plan of spending and expected income from recommended activities.

Marketing planning helps you develop products and services in your business that meet the needs of your target market. Good marketing helps your customers understand why your product or service is better than, or different from, the competition.

– Australian Government for Business.

Documentation


It is essential to create clear and easy-to-use documentation for your marketing strategy. It will be your guide for further marketing activities and will allow you to achieve your business goals.

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